What's actually in the SEO and GEO audit
Not a sales pitch, an honest preview of the deliverable itself: the six sections every report covers, and what a real finding actually looks like, before you spend anything.
Every "book a call" audit page on the internet describes the audit the same way: comprehensive, actionable, tailored. None of them show you the actual thing. This page does. It walks through the same report structure I use on every real engagement, and shows a finding formatted exactly the way a real one reads, priority, what's wrong, why it matters, the fix, and the effort it takes.
Every report has the same six sections
No two audits find the same problems, but the shape of the report never changes. That consistency is deliberate, it's what makes the report something a developer or a writer can actually pick up and execute against, not just read.
The short version
Three to five sentences. What's working, what's not, and the single biggest opportunity. Written to be read even if nothing else is.
Top priorities, ranked by impact
Five to eight findings, ranked by what actually moves revenue, not by how many issues exist in a category. Each one gets what's wrong, why it matters, the fix, and an honest effort estimate.
Technical health snapshot
Crawl coverage, indexing status, Core Web Vitals, broken links, redirect issues. Numbers, not adjectives.
Content gaps
What buyers are actually searching that the site doesn't answer. What's thin or outdated. What's already working and should be doubled down on.
AI visibility (GEO)
The direct answer: does this brand show up when buyers ask ChatGPT, Claude, Perplexity, Gemini, or Google's AI who to use. What's blocking it. The fastest wins.
The fix timeline
Every priority translated into a sequence: what to ship this week, what comes next, and what's genuinely a later-stage move. Concrete, not a pitch.
What the report actually looks like
Six pages from a real, 14 page report, reproduced here with a fictional company, RouteStack, so the format is honest without exposing a real client's site. This is roughly the front half. The rest goes deeper into every remaining priority, the full content gap map, and the complete fix timeline.
Page 1 — the report opens with the short version and a breakdown of what got crawled, not a table of contents.
RouteStack has a real, uncontested positioning angle, route optimization built specifically for regional freight brokers, but almost none of it reaches a search engine or an AI answer engine right now. The six comparison pages that should be winning "RouteStack vs [Competitor]" searches share one identical meta description, and the pricing page carries no structured data at all.
Page 3 — every priority finding follows the same four-part structure.
Page 6 — content gaps get mapped against real search demand, not guessed at.
The two highest-intent gaps, "freight broker routing tools" and "reduce empty miles trucking," sit closer to the actual buyer language than "route optimization software" does, and neither has anywhere for a search engine or an AI system to send someone. Both are also phrased almost exactly like real questions buyers type into ChatGPT.
Page 8 — a second priority, this one on the GEO side rather than classic SEO.
Product, no Offer, no FAQPage. Pricing exists as plain text inside a pricing table component, readable by a person, not machine-extractable.Product and Offer schema to the pricing page with actual tier names and starting prices, plus FAQPage schema on the six questions already answered in the page's accordion.Page 9 — the AI visibility section starts with the rolled-up numbers across all buyer questions tested, then the worked example behind them.
| Engine | RouteStack mentioned | Cited instead |
|---|---|---|
| ChatGPT | Not mentioned | Samsara, Onfleet |
| Claude | Not mentioned | Samsara, Motive |
| Perplexity | Mentioned | Cited from a G2 comparison thread, not RouteStack's own site |
| Gemini | Not mentioned | Samsara, Onfleet |
| Google AI Overview | Not mentioned | Samsara, Project44 |
Page 13 — the report closes with a sequenced fix timeline, not a pitch for more work.
What you actually get, end to end
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A written report, all six sections, specific to your site
Not a generic template with your logo swapped in. Every finding references your actual pages, your actual crawl data, and (where relevant) how you show up in ChatGPT, Claude, Perplexity, Gemini, and Google's AI right now.
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A walkthrough call
We go through the prioritized fix list together, in the order it actually matters, with effort estimates so you know what's quick and what's structural.
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Yours to keep, either way
Hand it to any developer or writer whether or not we ever work together again. If you move to a monthly engagement afterward, the audit fee credits fully toward month one.
What format is the audit report delivered in?
Is the audit finding format shown here real?
Do I get to keep the report if I don't continue working together?
Now you've seen the format. Here's what it looks like on your actual site. One week, fixed price, yours to keep either way.