In-depth guides for people who want to do the work

Getting your brand mentioned by ChatGPT, Perplexity, and Google's AI, backed by two peer reviewed studies and an original prompt experiment, not agency guesswork.

Google's own eligibility requirements, best practices, and measurement for AI features, plus how to opt a page out with nosnippet, data-nosnippet, and Google-Extended.

A plain definition, where the term came from, and a fresh data point on why fewer AI citations now match top Google rankings.

The five categories checked on every paid engagement, given away in full: crawlability, Core Web Vitals, structured data, content, and AI visibility.