In-depth guides for people who want to do the work
Longer, more practical than the blog: step-by-step references you can hand to a developer or writer.
Google Analytics MCP: how to connect GA4 to Claude for free, two ways
The route I use, Google's official server, and the paid connectors in between. What each costs, who holds your Google permission, and which to pick.
Google Search Console MCP: how I connected Claude to my search data for free
There is no official connector. I built the link on my own Google credentials and have used it daily for two months. The setup, what Google actually charges, and the health check that said everything was fine while the connection was dead.
How to increase your AI visibility
Getting your brand mentioned by ChatGPT, Perplexity, and Google's AI, backed by two peer reviewed studies and an original prompt experiment, not agency guesswork.
How to appear in AI Overviews and AI Mode
Google's own eligibility requirements, best practices, and measurement for AI features, plus how to opt a page out with nosnippet, data-nosnippet, and Google-Extended.
What is generative engine optimization?
A plain definition, where the term came from, and a fresh data point on why fewer AI citations now match top Google rankings.
The SEO & GEO audit checklist
The five categories checked on every paid engagement, given away in full: crawlability, Core Web Vitals, structured data, content, and AI visibility.