Guides

In-depth guides for people who want to do the work

Longer, more practical than the blog: step-by-step references you can hand to a developer or writer.

Guide AK

Google Analytics MCP: how to connect GA4 to Claude for free, two ways

The route I use, Google's official server, and the paid connectors in between. What each costs, who holds your Google permission, and which to pick.

Oct 2026 · 11 min read →
Guide AK

Google Search Console MCP: how I connected Claude to my search data for free

There is no official connector. I built the link on my own Google credentials and have used it daily for two months. The setup, what Google actually charges, and the health check that said everything was fine while the connection was dead.

Sep 2026 · 8 min read →
Guide AK

How to increase your AI visibility

Getting your brand mentioned by ChatGPT, Perplexity, and Google's AI, backed by two peer reviewed studies and an original prompt experiment, not agency guesswork.

Jul 2026 · 16 min read →
Guide AK

How to appear in AI Overviews and AI Mode

Google's own eligibility requirements, best practices, and measurement for AI features, plus how to opt a page out with nosnippet, data-nosnippet, and Google-Extended.

Jul 2026 · 8 min read →
Guide AK

What is generative engine optimization?

A plain definition, where the term came from, and a fresh data point on why fewer AI citations now match top Google rankings.

Jul 2026 · 8 min read →
Guide AK

The SEO & GEO audit checklist

The five categories checked on every paid engagement, given away in full: crawlability, Core Web Vitals, structured data, content, and AI visibility.

Jul 2026 · 10 min read →