What's actually happening in search, not what agencies are selling
Analysis grounded in primary sources and real client data, written when there's something worth saying, not on a content calendar.
Does schema markup help you show up in AI search?
Google says structured data is not required. I hid a unique string inside JSON-LD on three pages to check. It was the only placement out of nine that never became findable anywhere.
What llms.txt actually is, and whether your SaaS needs one
Adoption is climbing fast. An Ahrefs analysis of 137,210 domains found 97% of published files get zero requests. What the real data says, and a copyable template.
The AI visibility checklist for B2B SaaS
Twenty specific, checkable items across crawler access, content structure, measurement, and third party presence, each backed by the research it came from.
How to get your SaaS cited on the sources AI trusts
An audit of real ChatGPT referral traffic found 72.4% of cited posts shared one specific trait. What actually earns a citation.
AI visibility tools: what they actually show you
A 2,961-prompt study found AI brand lists repeat less than 1% of the time. What these tools can honestly tell you, and what they can't.
How to measure AI referral traffic in GA4 and Search Console
Roughly 70.6% of AI-driven traffic arrives with no referrer header and hides inside Direct. How to actually see it.
GEO vs SEO for B2B SaaS: what actually changes
Not a rivalry. What a real correlation study shows about how much organic rankings and AI citations actually overlap, and exactly where they diverge.
How AI assistants choose which brands to recommend
Not a black box. The actual mechanics behind ChatGPT and Perplexity recommendations, backed by a 300,000 keyword study, controlled model trials, and a manipulation-detection benchmark.
Why your SaaS doesn't show up in AI answers
Six specific, checkable reasons ChatGPT, Perplexity, and Google's AI skip your SaaS, backed by crawler docs, peer reviewed research, and an original 30 prompt experiment.
What Google actually says about ranking in AI answers
Google publishes its own guidance on AI Overviews and AI Mode. Most "GEO agencies" ignore it. Here's what it actually says, and which popular tactics it explicitly debunks.
B2B SEO agency vs. a solo senior consultant
They get compared like two prices for the same thing. They aren't. What you're actually buying with each, including the honest case against the option I sell.