Buyers ask things like: what's the best CRM for a 20 person sales team, the best project management tool for a small agency, which help desk software integrates with Slack, what to use for onboarding at 200 people, or the best maintenance software for industrial equipment.
The answer names three companies.
I get you into that answer.
An AI answer is not a list of links, it is a recommendation. The model decides which sources it trusts and which names it says out loud. You can sit at position one on Google and still never be one of them. Generative engine optimization is the work of changing that, and it is most of what I do.
Ali Kamran · SEO & GEO consultant
Eleven years learning how people decide, now pointed at how machines do. Technical SEO, content built against what buyers actually search, structured data, and AI visibility checked by hand across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
I also run original experiments on how AI systems read a page, and publish the method, the predictions and the results, including the ones that go against me. Most GEO advice cites nothing.
The full story →Ali was our first inbound hire, and honestly one of the best decisions we made early on. He built our organic channel from absolutely nothing into a real pipeline source, including our biggest deal to date, and did it solo. When AI search started changing how buyers found us, he was already restructuring our content for it before we even asked.
Emkay KhanCo-founder, MakulaAli digs into what’s actually broken instead of running a generic checklist, and he’ll tell you straight if something isn’t worth doing yet. Docutrax’s search and AI visibility used to be an afterthought. Working with him changed that.
Shayan SiddiqiFractional CMO, DocutraxA fixed price SEO and GEO audit. I go through your site the way a search engine does, then the way your buyer does. You get a written report and a walkthrough call, yours to keep either way.
Credits fully toward month one if you continue. No discovery call that is secretly a sales call.
Makula, industrial B2B SaaS in Berlin. Two years building their search and AI visibility channel from zero, as first inbound hire, solo.