About

Ali Kamran

SEO & GEO Consultant

Eleven years building organic channels from nothing, and now making sure they show up when buyers ask AI who to trust. Proven with numbers, not vanity metrics.

11 years in marketing

6 industries

Karachi → global clients

I've spent eleven years in marketing across six industries: from South Asia's largest e-commerce platform, to cybersecurity, to industrial B2B SaaS. Different products, different buyers, different sales cycles. The pattern was always the same: walk into a company with no organic channel, no content engine, no inbound pipeline, and build the system from zero.

Most recently, I spent two years as the first inbound marketing hire at Makula, a German industrial B2B SaaS company. No playbook to inherit, no team to hand things off to, just the work: technical SEO, content, backlinks, and eventually restructuring everything again when AI search started changing how buyers actually find vendors. That case study is public because the numbers are mine to show.

I don't run an agency, and I'm not trying to. Every engagement I take on, I do the work myself: no juniors quietly doing the SEO while a strategist takes the call, no account managers relaying updates from someone else's work. If you hire me, I'm the one in your search console.

Delivery

Personally, every time. No juniors, no handoffs, no account managers. That's also why I only take on a few clients at once, it's a real capacity limit, not a marketing line.
Timeline

Retainers run a three-month minimum. Honest SEO takes that long to show real movement. Anyone promising ranking results in 30 days is measuring something that doesn't matter, or faking something that does.
Proof

I lead with numbers from one job, not a stitched-together highlight reel. The case study is a real, single engagement, from zero to a Fortune 500 customer.
Honesty

No tricks, no secret AI levers. A lot of what gets sold as "GEO" does nothing, and Google has said so directly. Getting recommended by AI is mostly the fundamentals done properly. I do those, and I tell you plainly what actually moves the needle and what's just hype.
Time zones

Working from Karachi, mostly async: written updates you can read on your schedule, plus calls booked in your working hours. Clients in Europe and North America both get real overlap.

Different industries, same underlying problem: buyers who research before they buy, and a channel that wasn't built to reach them yet.

E-commerce

Cybersecurity

Industrial B2B SaaS

SEO

GEO / AI search visibility

Technical SEO

Content strategy

Five years at Daraz

The search work is the specialty. The instinct behind it was built running a whole brand.

Before I specialized in SEO and GEO, I spent five years at Daraz, South Asia's largest e-commerce platform, working up from Social Media Associate to Brand Manager. It's where I learned marketing as a full discipline, not just a search channel: content, creative, media planning, research, influencer strategy, and brand management across a five-country footprint.

Social Media Associate
Social Media Manager
Creative Associate
Creative Manager
Brand Strategy & Comms Manager
Brand Manager

YouTube Silver Play Button

Built and grew DarazPK's YouTube channel past 100,000 subscribers, earning YouTube's official Silver Creator Award.

1M+ Instagram followers

As part of the social and content team, helped grow DarazPK's main Instagram account past 1 million followers.

DarazLive

Led content and strategy for Pakistan's first and only live-selling video stream.

Regional rebrand

Part of the team behind Daraz's regional rebrand, working alongside global creative agencies on the content calendar across all five markets.

11.11, three years running

Owned social media communications for Daraz's flagship sale event, three consecutive years, plus content for the T20 World Cup 2021 and PSL 2022–23.

Daraz Shopping Expo 2023

Played a lead role coordinating Daraz's flagship offline event in Lahore.

Team leadership

Led and mentored teams of up to three associates and two Assistant Brand Managers, and set the day-to-day content framework they operated on.

16 Effie Awards

Part of the marketing teams behind 16 Effie Award wins across my career, including 8 in a single year at Daraz, Effies recognize marketing effectiveness, not just creative execution.

Start with a one-week, fixed-price audit. You'll know exactly what's broken, what it costs you, and what to fix first, whether or not we ever work together again.

Book the audit Or just email a question