The story
I've spent eleven years in marketing across six industries: from South Asia's largest e-commerce platform, to cybersecurity, to industrial B2B SaaS. Different products, different buyers, different sales cycles. The pattern was always the same: walk into a company with no organic channel, no content engine, no inbound pipeline, and build the system from zero.
Most recently, I spent two years as the first inbound marketing hire at Makula, a German industrial B2B SaaS company. No playbook to inherit, no team to hand things off to, just the work: technical SEO, content, backlinks, and eventually restructuring everything again when AI search started changing how buyers actually find vendors. That case study is public because the numbers are mine to show.
I don't run an agency, and I'm not trying to. Every engagement I take on, I do the work myself: no juniors quietly doing the SEO while a strategist takes the call, no account managers relaying updates from someone else's work. If you hire me, I'm the one in your search console.
Before Makula
Five years at Daraz
The search work is the specialty. The instinct behind it was built running a whole brand.
Before I specialized in SEO and GEO, I spent five years at Daraz, South Asia's largest e-commerce platform,
working my way up from Social Media Associate through Social Media Manager, Creative Associate, Creative
Manager, Brand Strategy & Comms Manager, to Brand Manager. It's where I learned marketing as a full
discipline, not just a search channel: content, creative, media planning, research, influencer strategy, and
brand management across a five-country footprint.
Social Media Associate → Social Media Manager → Creative Associate → Creative Manager → Brand Strategy & Comms Manager → Brand Manager
YouTube Silver Play Button
Built and grew DarazPK's YouTube channel past 100,000 subscribers, earning YouTube's official Silver Creator Award.
1M+ Instagram followers
As part of the social and content team, helped grow DarazPK's main Instagram account past 1 million followers.
DarazLive
Led content and strategy for Pakistan's first and only live-selling video stream.
Core Rebranding Team
One of the strategists behind Daraz's regional rebrand, working with global creative agencies and setting the content calendar across all five markets.
11.11, three years running
Owned social media communications for Daraz's flagship sale event, three consecutive years, plus content for the T20 World Cup 2021 and PSL 2022–23.
Daraz Shopping Expo 2023
Played a lead role coordinating Daraz's flagship offline event in Lahore.
Team leadership
Led and mentored teams of up to three associates and two Assistant Brand Managers, and set the day-to-day content framework they operated on.
16 Effie Awards
Part of the marketing teams behind 16 Effie Award wins across his career, including 8 in a single year at Daraz, Effies recognize marketing effectiveness, not just creative execution.
