Research

Experiments, including the ones that fail

Most of what gets written about AI search is repeated rather than tested. This section is the other thing: methods published in full, predictions written down before the data arrives, and results reported whichever way they land.

Studies

Each study has its own page holding the question, the predictions, the full method and, when it closes, the results. The pages it runs on are grouped with it.

If this was useful

Google lets you mark a site as a preferred source. Its own documentation says content from a source you have chosen is more likely to appear in Top Stories, and in AI Mode and AI Overviews.

It is one of the very few controls a publisher can point a reader at that touches AI answers directly, and it needs no news credentials or Google News listing. It also only does anything for people who actively click it, so this is a request rather than a tactic.

How these are written

Every piece here follows the same structure: what I wanted to know, what I predicted before the data, the method in enough detail that someone could repeat it and catch me out, the results, what the results do not prove, and what I changed in my own work because of it. The fifth section is the one most studies skip.